Wild Way came to us for our expertise during the ideation stage of their business to provide insights into the pet food market, business positioning, and creative direction.

The goal was to create a brand and aesthetic that could echo their mission of “Inspiring a Lower Waste Lifestyle For Our Pets” that stood out in a saturated market.

WHAT the PROCESS LOOKED LIKE

Understanding the business landscape is crucial to effectively communicate a brand's value proposition to potential customers. 

To understand the market landscape, we kicked off the project with in depth competitor analysis, market research, and sizing. This process allows us to not shoot in the dark and be more strategic.
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Afterward it was important to dig deep into the Wild Way’s core business offerings and identity. After 2 full days discovery sessions with the Founders we hammered down their identity, mission and business offerings.

A strategic entry into the dog snacks market embodied in a unique brand identity that cuts through the noise.

 A new logo system, color palette, key messaging, packaging, and product design were created.

We also created a series of social media design and marketing collateral for its launch into brick and mortar stores.

2.5 month project